informMagazine — Greece, 2014

Zero Tolerance

A magazine teenagers pick up for fun

Services

  • Editorial Concept
  • Editor-in-Chief
  • Art Direction
  • Commissioning
  • Photo Shoot Production

Zero Tolerance was a free magazine for teenagers in Greece. It was made for Love146, an international organisation that works to end child trafficking. Ersi was its editor-in-chief and art director.

The Idea

A warning leaflet is easy for a teenager to ignore. Zero Tolerance was designed as a magazine a teenager would choose to read, with music, art, horoscopes and guerrilla gardening.

The social subjects sit among those pages. The pilot issue covers bullying, identity and human trafficking and it tells readers where to ask for help.

The project had the support of the Greek Ombudsman.

The Issue

Issue 0, the pilot, was printed in spring 2014. Its cover line reads “Dream the change. Be the change.”

Ersi developed the concept with the Love146 team and chose the themes. She found the contributors, produced the photo shoots and directed the look of every page.

Graphic design: Eva Xioni. Photography, in some sections: Jeremiah Stanley.

The music section included a feature on Pridon.

The Design

The cover is a field of straw crossed by a single black band. The masthead sets a line-drawn ZERO against a heavy TOLERANCE.

Inside, every article opens under the same black rule. Each one then takes its own colours, lettering and illustration, so the issue reads as many voices in one frame.

The idea

Serious subjects, inside a magazine teenagers would choose to read.

The cover of Issue 0: straw crossed by a black band, with 'Dream the change. Be the change.'The back cover: the same straw field with 'Issue 0'

Issue 0 · Front cover, the printed copy in hand and back cover

The contents spread, with numbered sections such as Bullying, Art, Music and Fashion

Contents

Six spreads · Scroll to turn the pages

The welcome spread: 'Think outside the box' over a noughts and crosses gridSpread in grey and yellow: 'Sorry for the inconvenience, we are trying to change the world'

The welcome page · A statement across two pages

The Artist Showcase spread: a colourful collage of a woman in a flower crown

The opening of an article on secrets, appearing letter by letter · The Artist Showcase

Five people holding copies of Issue 0, smiling, in an office

The team with the printed issue · At a meeting with the Greek Ombudsman

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