A brand library partners can use on their own

Services

Visual Identity
Brand Library
Typography System
Icon Design
Brand Book
Social Media Templates

AI-TransformED equips education providers to adopt generative AI across secondary, vocational and higher education. It is funded by Erasmus+ and run by the same seven-partner consortium as SPM². The project needed a framework that reads as credible institutional infrastructure and that educators can use on their own.

The Strategic Intervention

We built a brand library on strict modular principles. The typography pairs the warmth of the Poppins typeface with the technical precision of Inter. A vertical anchor beam structures every layout. A “Layered White” background softens pure white to reduce visual fatigue.

We designed custom verification seals, ethics-by-design focus frames and an icon for each phase of the AI Growth and Transformation Framework (readiness, integration, innovation, institutionalisation). All are set out in a 13-section brand book.

The Outcome

Partners now produce their own materials for outputs such as the C4GAP competence framework, Sandbox Labs and Learning Hubs. Together, these materials read as one rigorous brand.

The outcome

Partners produce their own materials. Together, they read as one rigorous brand.

Brand book · Scroll to turn the pages

Logo variations · Hover or tap to reverse