The Challenge
Institutional programmes that run across international networks often suffer from fragmented communication and visual inconsistency. Both threaten their compliance and their public reach.
The Strategic Intervention
We developed a unified visual identity anchored by a saturated orange-and-magenta palette and a modular hexagonal network motif. We introduced a signature diagonal cut across all layouts. It makes even a standard text document recognisable from across a room.
We structured the digital hub and print materials around the needs of international academics, institutional buyers and students. Core deliverables, such as the SPM² Guide and the micro-credential framework, are easy to find. Social media templates were adapted for each platform to keep the look consistent.
The Outcome
A large European academic partnership now presents a single, polished public face. This supports consistent dissemination and institutional credibility.
