The Identity
The logo is a wind turbine with three blades. Flowfield has three founders and each blade, with its own shape and colour, stands for one of them.
The idea carries through to the business cards. All three share one front. Each back belongs to one founder and takes its colour and its composition from that founder’s blade.
On the website, the logo sits above a wide photograph of an offshore wind farm, with the teal as the single accent colour.
Extending the System
We also explored how the identity could extend to a letterhead and a presentation template. The blades anchor the foot of the letter and the slides take their colours from the palette.
These two pieces are concept designs.
