Creative Direction and Strategy Studio

Who is behind form?

Details completed by the studio

01The studio

Studio
_form_
Type
Independent creative direction and strategy studio
Based in
Athens
Founded and directed by
Ersi Giannoulatou

02Practice

With a foundation in Fine Arts from UCA (University for the Creative Arts, Surrey) and a multidisciplinary practice spanning graphic design, spatial installation, video and live performance, Ersi brings a rare artistic rigour to commercial and institutional work.

Her background bridges international creative direction with deep strategic expertise.

  1. 01

    Brand identity

    Brand identities and ongoing creative direction, for Flowfield and Káte among others.

    Flowfield →Káte →
  2. 02

    European programmes

    Visual identity and dissemination for the Erasmus+ projects SPM² and AI-TransformED.

    SPM² →AI-TransformED →
  3. 03

    Brand consultancy

    Two years at a marketing and branding office in Athens, briefing design studios for its clients.

  4. 04

    Startups

    Co-founder of the Athens startup Human Electric, shaping its marketing and storytelling. Selected with the team for the Startup Bootcamp Istanbul accelerator.

  5. 05

    Space

    Lead designer for London’s Keep Zero Gravity clothing store, which ran for four years.

    Keep Zero Gravity →
  6. 06

    Curating

    Curator of k0g, the window gallery of Keep Zero Gravity. Curatorial assistant for the installation category of the Athens Video Art Festival in 2009.

  7. 07

    Stage

    Founding member of the Athens theatre group Atomic No.6, formed in 2012. Video design and all graphic design for its productions, including EDIT at the Onassis Stegi.

    Atomic No.6 →
  8. 08

    Live visuals

    One half of the VJ duo Frontier Psychiatrists. Live visuals for music and theatre performances, including Pridon at Synch Festival, Athens.

    Frontier Psychiatrists →Pridon →
  9. 09

    Editorial

    Editor-in-chief and art director of Zero Tolerance, a youth magazine made for Love146 in 2014.

    Zero Tolerance →
  10. 10

    Teaching

    Lecturer at the National and Kapodistrian University of Athens from 2008 to 2012, on environmental education through the arts. Developed the educational programmes for the exhibition Art & Nature at Villa Kazouli, with the Goulandris Museum.

03Vision and fluency

Now, with her own business, _form_ is built on a unique duality: uncompromised creative vision paired with absolute commercial fluency.

04Editorial

Editorial Director
K. T. Costello

Language is the voice of a brand. For projects that require native fluency, brand voice development or careful editorial and institutional writing, the studio works closely with Editorial Director K. T. Costello.

Together, we ensure that every visual detail and every word speak with harmony and clarity.

05Principles

Grounded Strategy

Every creative choice is built on a deep understanding of your audience, your market and your goals.

Thoughtful Restraint

We favour quiet elegance, simplicity and enduring design over excess.

Close Collaboration

We partner closely with founders, organisations and cultural programmes who value depth, care and quality.

06Work with us

Ready to give your vision form?

Every collaboration begins with a dedicated discovery session to align our perspectives.

Request a Discovery Session